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by Li7h 1484 days ago
Smart assumption to make.

On the flip side, people install the app because they usually are how the rewards programs are implemented now.

From the app page:

Mobile Order & Pay

Select and customize your favourite food and drinks, choose your preferred Tim Hortons location, and pay from the app. It’s now that easy to order your favourite Tim Hortons items from your phone.

Personalized Menu

Add recently ordered items with one tap. Customized orders are saved on your menu so you can get your order just the way you like it.

Tims® Rewards

After just seven eligible purchases, receive your choice of a FREE coffee, tea or baked good. Keep checking for more special offers to come. It’s time to reward your routine!

Scan for Tims® Rewards

A digital version of your loyalty card that you can scan easily when ordering in the restaurant – never miss an opportunity to earn rewards.

Scan to Pay

Save time and pay for your order right from the app -- no need to carry cash or a credit card!

Take Out, Dine In or Drive Thru

Choose your pick-up method. Payment is completed in-app, so you can grab your order to go, or dine in with us. Your choice.

1 comments

I must be an outlier. On the remote ordering side, I feel like inevitably it won't work out and will end up taking as much time as just ordering - but I do see the the appeal if it works well enough that it doesn't leave me pissed off once a week because they gave away my order or something.

For the rest of it, it's just a meaningless distraction to me. I have enough going on without caring about tracking coffee rewards, or managing yet another payment method. I just don't find they make my life easier, and they take time and focus, plus nudge me to buy stuff I don't need or load money onto cards or whatever. I have frequent flyer memberships for the perks, but otherwise I've always found loyalty cards to be a gimmick, even more so when they want me to install a data harvesting app.

They have frequent heavy discounts on certain items. I often eat there anyway, and almost half price for a meal at least once a week is a good deal. (I know, I know, spending money on cafes is a "waste of money", I can already hear you say it. For me it's not, trust me.) Plus, a free XL coffee/tea every 7 purchases if you're a regular customer is a no-brainer.

(You can deny the Location permission prompt if that bothers you. You don't even need the app to collect points, just register once and delete it, but you do need to manually "activate" offers that are then linked to your card.)