[hellisothers]

Less people with dependents (partners, kids)? Less people care or put thought into what happens after they die? Also anecdotally many/most peers I talk to about this say their company provides life insurance, I then point out the difference between this and actual term life insurance for when/if they change companies: “oh huh…”

[fennecfoxen]

Don't forget that life insurance used to come in a different form, "whole" life insurance (instead of term life insurance) which doubles as a savings/investment vehicle. This has changed a lot: people have other alternatives that are popular (401(k)s are basically everywhere), and life insurance companies are no longer able to offer the same kind of terms, especially given the ultra-low-interest-rate environment of 2008 to present.

[TedDoesntTalk]

This sounds like pure speculation, which is fine, and I appreciate your comment, but would also like to hear from the poster who made the original comment since he works in that industry.

[wjnc]

Thanks Ted. In the Netherlands it’s a combination of a few market trends. 1. A trick insurers pulled in the 90s and consumers never forgave us for (lending money in the late 90s for leveraged stock investments with massive cost loading; still ongoing litigation). 2. Mortgage rules changing making a certain type of life insurance ineligible for interest deduction (you used to be able to pay 5% interest, get that interest as income tax deductible thus returning 50+% of that interest and still get 5% interest in your deposit!) and 3. the very low interest rates making products generally less interesting.

Most insurers here have closed their books, with only a few products open for sales. A few larger insurers and hedge funds are buying portfolios in order to hopefully gain benefits of scale. There’s basically two ways of making money: better investment returns usually via more risky investments and cost savings. Since many of these products stem from 70s-90s IT modernization and cost saving is a real activity.

[throwaway2037]

Most growth in insurance is coming from developing countries at this point. They still have rapid economic and population growth.