Only possible if you are a late career academic with a lab and a publication record. They are paying for the prestige and the pipeline to new hires more than the technical advice (ok sometimes they pay for the technical advice but I’ve never seen that get a good roi). I can think of a few instances of professors consulting with companies where I worked and they all had grey hair and Tenure. The rich get richer, but these examples are a variant on ‘lottery winners can make good money’.