Ford has found value “sweet spots” with the $39k electric F-150 and the $19k, 30mpg Maverick. They are both very reasonable vehicle choices that almost any household could make use of.
Interesting point of view, from my European view they seem like totally frivolous vanity items that are not only bad taste but actively destroy the planet. We're in the middle of a climate and resource crisis, and you could easily make two cars out of one F150 raw material (except maybe for the battery). They weight a lot which damages the road more, they are also very dangerous for pedestrians.
Why isn't everyone looking forward a more reasonable future with cars sized after one's real needs, not damaging aspirations? I know the car industry wants cars big, but consumers should activate a little bit their brains too and think a bit about the bigger picture.
Why isn't everyone looking forward a more reasonable future with cars sized after one's real needs, not damaging aspirations? I know the car industry wants cars big, but consumers should activate a little bit their brains too and think a bit about the bigger picture.