[eupharis]

That 50% number seems high to me. Seems chicken-and-egg. Do they buy a Kindle then subscribe to Amazon Prime or do they use Amazon a lot and thus get both a Kindle and Amazon Prime?

And like most chicken-and-egg questions, the answer is both and neither.

As someone who has spent far too much time puttering around brick-and-mortar stores recently, before walking away in disgust and just buying it on Amazon, I can't help but think Amazon is just spending to widen an already vast competitive edge.

This isn't apples versus oranges. This is sailboat versus steamboat.

[ippisl]

When you buy a kindle fire , you get prime free for 30 days. after that, you need to subscribe.

Yes, the 50% is high, but people who tried prime are really , really happy with it, so maybe 50% makes sense.

And yes, it's definitely cars vs horses.