[dlg]

Good point but I wonder which way the causality runs? I could make the argument either way:

1) Parent expectations higher -> college becomes more expensive

2) People would love colleges to do everything but they'd always say "we're a nonprofit spending all our $ on teaching/research so can't" and parents accept that -> colleges can get much larger amounts of money -> colleges compete on these non-circular programs -> students/parents raise their expectations.

I'm sure both are true, but I think something had to change. I would have loved all those services in the 90s but it wasn't considered practical.