[tensor]

Considering Siri is the commercialization of a lot of public research, it wouldn't be that hard for a company like Google to extend their existing voice actions technology using the exact same body of research. They might even be able to license much of the exact same technology as Apple did when they bought Siri the company.

My complaint with the quotes and blog post is somewhat different. They both seem to claim Siri will revolutionize search. But Siri isn't about search at all, it's about taking spoken words and turning them into an appropriate text based search query. It still relies on databases and search engines to do the actual searching. At most, it can add a bit of extra context to the query that you might not be able to infer from the text alone. It also represents a unified interface to several domain specific databases. If anything, Siri is a complementing interface to existing search technologies. Buying a bunch of databases won't let Apple solve the problem of search.

[delinka]

If I'm taling to my phone, I'm not looking at the screen for ads. So how does Google bring ads to voice-recog? Is the voice reply interrupted by voice ads? I wouldn't use it.

[Lexarius]

Doesn't have to be ads. Suppose you run a restaurant. When someone asks their phone about restaurants nearby, how much would you pay to have your restaurant preferentially mentioned before other restaurants? How much would you pay to get access to a list of questions people ask about restaurant-related terms near you, and how the person reacted to the results? Did they ask further questions about your restaurant? Did they view your page? Did their phone's GPS indicate that they visited your establishment?

[tensor]

I'm assuming you are referring to Android. It currently has many features that don't drive ads. How much Android makes for Google and how it does that is a good question though.

[cwp]

Not only that, but Siri acts as a layer of indirection between you and the search engine. She can decide which search engine to use based on the query. That opens the door for subject-specific search engines to steal chunks of traffic from Google without forcing users use a bunch of different sites and interfaces.

[furyg3]

Just because you're not seeing ads for a particular use case, doesn't mean that the data is not valuable for some use case in the future where you will be seeing ads.

It's Google's interest to make the best, easiest way for you to get your personal data in and out of their system.

[gujk]

Google makes a fortune if you carry an Android phone in your pocket, so they will spend a fortune to create a phone you will put their.