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Lots of people have tried to promote biking, urban zoning reform, denser cities, mixed living and working areas, reduction of urban cars and the overall need for cars, increased availability of public transport, remote working, less work to more time off ratio, reduction in use of plastic, companies have switched from oil based plastics to alternative plastics, people have switched to solar or wind generated electricity, triple-glazed their houses to save on heating bills, paid for a more efficient washing machine or lower power TV or fridge.

I see tons of hands and lots of companies lobbying against them because it wouldn't be as profitable if things changed and people bought less.