[XLcommerce]

Love the idea. The execution is perfect. Really caught my attention because I'm developing my own store builder.

Works magnificently well for techies because we are all familiar with store admin areas, publishing a site etc. Great if techies are your target market.

For an average Joe it might be a bit confusing. People may not even realise they are building a store, and instead think... 'Why can anyone just add a listing to this page?'

To help with this a guided tutorial may be useful.

All the best.

[jgallagher11]

Thanks for the feedback. Excellent points. We're going to be doing plenty of user testing with shop keepers and market stall holders in the coming months.