[to3m]

I suspect a lot of the R&D goes into making sure that people can make this sort of "is that all" type comment without looking ridiculous :)

Perhaps if Windows 8 were to break all your old apps, and look utterly radically different, then people might find it easier to believe that it was genuinely something new? Maybe that could work.

[nobody3141]

Hey the new 2012 Oldsmobiles are in! And not only are they new and improved in ways you can't actually detect - but they are guaranteed compatible with your current gas.

[brisance]

Tell that to the iPhone 5 prognosticators.