[stdbrouw]

Love it. The "just email me" option is very appealing — no hassle.

To some extent, though, you are going after the Craigslist market by focusing on one-time sales by individuals. Not easy. I wonder at which point an online store becomes more sensible to users than the classifieds model?

Any thoughts about where precisely in the e-commerce sphere you see yourself fitting in?

[jgallagher11]

We see ourselves as a good fit for small shops or market traders who find selling online through existing options intimidating or unwieldy.

We think there's also a gap in the market for one person companies who want customers to visit them in person. List could help them sell to existing customers, who are most likely to buy something else.