Many companies try to! The problem is that paying extra for the commute deterministically implies that people who do end up working remote are penalized, which they understandably aren't happy about. As the article describes, when companies like Spotify try to come up with an employee friendly policy they inevitably conclude that remote employees should be paid the same as in office ones.
I think just wiping the fees/charges off commuting would be a good start. PT / Fuel costs are still a thing as they continue to increase. Not everyone is using EV. Yet.