[mikeleeorg]

I totally agree with Nate75Sanders. And to build on that, when creating your marketing plan, think about allocating a portion of that effort into recruiting and building a brand that's attractive to the people you seek.

Zappos has built a great brand that attracts candidates. I've known people who've read Tony Hsieh's book, then wanted to join them.

There are lots of startups that not only have some good buzz in the press, but also have outspoken founders & employees that - whether they've consciously thought about this or not - have crafted a desirable impression of their company. What attracts you doesn't necessary attract someone else, but I've heard colleagues saying they'd love to work for Justin.tv, Hipmunk, AirBnB, Quora, Codecademy, DuckDuckGo, etc.

Some of that is because they personally love & use those products. And some of that is because they love & follow the cofounders.

Share with the world your thoughts, your culture, and how your product is making the world (or at least, your industry) a better place, and you'll have a better shot at attracting great people.