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by seanwilson 1481 days ago
> - You're recommending a maximum meta description length of 320. That's no longer what Google recommends.

Thanks, can you provide a link that gives a length recommendation? On https://developers.google.com/search/docs/beginner/seo-start... they say:

"While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search)"

This one is tricky because the maximum number of characters Google displays is open to change (and there's more search engines than only Google too).

> I got all green ticks for mobile scaling on a site with "maximum-scale=1". Maximum scale should ideally be avoided.

Thanks, I'll look into this. Rule https://www.checkbot.io/guide/seo/#rule-set-mobile-scaling is only checking for `width=device-width, initial-scale=1` right now (cited from https://developers.google.com/search/mobile-sites/mobile-seo...) and not looking at `maximum-sale`, so this falls under being a decent baseline but still more you could do.

What range of `maximum-scale` should be allowed if any? Off the top of my head, `1.1` is probably just as bad but `100` is probably okay. I'm curious what the typical values used are.

In general, I've been pretty conservative about what rules I've added, sticking to ones that are generally agreed on and generate minimal false positives.