| That’s the only key thing in the whole post. Take away that, and no matter how good that book was, sales would be closer to 0. Actually getting this success is more likely like this: - spend last 5 years getting followers on Twitter by writing engaging content, reply to others. - spend also many years in your website and include a mailing list - email your email list regularly with very interesting things - spend 1 year to write a book - send a blast email and tweet about your new book: Most likely people will buy whatever you say at this point because they trust you already. This is the secret formula, which is hard work and 99.99% can’t do this consistently. (In addition, but not really required, also be smart and bring something new to the table) From the author: - I wrote on my blog for nearly a decade before I could launch a book that I sold. - Announce it, ask for email sign ups if they are interested, keep them in the loop, and then launch. The mailing list had about 1,000 people on it once I launched (about two months from announcing it to doing the early access launch) - I settled on adapting one of my more popular [blog posts][2] that I keep updated through each version of iOS into a five book series Actually full details are here https://www.swiftjectivec.com/the-best-in-class-book-beta-la... |