[criddell]

They have their own store where they could implement a queue.

I would have been happy to place an order and then wait a year. Instead I did the follow a guy on twitter to find out when consoles are available and then use Firefox containers to make a bunch of simultaneous orders. It worked, but I’d rather just pay some money and sit in a queue.

[xeromal]

That's exactly what they do. lol

[jazzyjackson]

https://www.playstation.com/en-us/ps5/register-to-buy/

where the buy button should be, they instead invite you to sign up for email notifications for when it's in stock

[criddell]

When I bought my PS5 last year they didn’t have that. I’m glad to see that in place now.

[theklr]

They do this already. Like others mentioned, they have retail partners that they have to play nice with.

[GeekyBear]

Having retail partners did not prevent Apple from protecting consumers from scalpers while manufacturing ramps up enough to meet demand.

[mwint]

Apple has way, way more clout with retailers than Sony, simply because Apple can live without its retail partners. Sony definitely cannot.

[GeekyBear]

No, Apple cared that it's customers were having to compete with scalpers while manufacturing ramped up enough to meet demand and Sony does not.

[etempleton]

Great. They have enough power to say, “hey, if you want to sell our product moving forward, we are going to ask you implement a preorder system by XX date. If you don’t we will, unfortunately, have to prioritize our limited supply to other retailers do to the ongoing high volume of scalping.”

[mwint]

They probably don’t have enough power to do this. Inter-corporation politics get pretty nasty.