[pedalpete]

It's the same science.

1. We're more specific in market we are targeting (we'll be more specific as we get closer to launch based on early cohort analysis).

2. Subscription rather than big up front fee

3. Better more comfortable headband design. It's unique, but not "weird". Strangely light and cool (both temperature and style).

I'll admit I'm biased, but I believe Dreem should have been a much bigger success than it was.

I see from your comments you have a deep interest in sleep. Feel free to ping me on linkedin - details in profile.