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by foolfoolz
1482 days ago
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a big concern with organic branding is how organic does something have to be? lower on the food chain on the raw ingredients end it’s easier to quantify. once you get up higher like organic breads and cakes it’s tricky. if i’m making a strawberry cake with organic strawberries and organic wheat but not organic sugar is that ok? what if i mix some organic and some not? there’s a lot of flexibility here. organic produced goods have a minimum organic ingredient percentage requirement but it doesn’t mean it’s 100% organic |
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