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Small companies will fail and vanish. Large companies will layoff employees and reinvest in technology to leverage the ones that remain. B2B software companies would do well to retain existing developers and grow their teams if possible to meet scaling demand and cover feature gaps in existing product lines as part of normal business.

One part of the dynamic, simplified: big companies can show quickest cost savings by laying off employees; this satisfies anxious shareholders during the bumpy times by suggesting that management is wiling to make "hard decisions." Such companies cannot quickly re-tool their technology stacks nor renegotiate 3-year software contracts. B2B companies tend to do very well as long as they are not solely focused on their startup/growth/pre-IPO customers, who get hit hard.

Here are some arguments for post-downturn tech growth: 1981 and the use of the PC + Lotus/WordPerfect/BASIC for efficient local compute 1990 and the surge of the LAN to replace centralized IT 2001 and the swell of SaaS 2008 and the swell of cloud 2022 and the .....