[akamoonknight]

Apologies for the naivety of this question, but it's it possible to "wean" yourself off of Google (or any one income source)? that is, maybe "pretend" that by default you're only receiving 50% of your total income and then during leaner times you have some buffer to figure something out. I can understand there might be no way to do this in some (or maybe all) industries, but wondering what kind of resilience like this is possible in smaller businesses.