[dominotw]

data warehouses are now processing engines that scale compute independently of storage. you can simply dump your raw data into warehouse and do your transform there. Hence ELT.

[nojito]

Using a data warehouse as a processing engine is one of the dumbest things to come out of the data world.

ELT is genius marketing though!

[dominotw]

why is it dumb?

[nojito]

Allows providers to double and triple bill a user when under ETL they would only charged once.

[dominotw]

not sure i follow this. Why wouldn't you pay more if you are doing more inside the warehouse. Also setting up systems to run places for pre wh transform isn't free.