And they're buying the shitty Apple keyboards to go along with them. It's not realistic for Logitech to target the "we screwed up where the modifier keys are" aka "Apple layout" market on their first launch.
Targeting Apple users is effectively part of what they are doing with their launch. From the images in the submitted link, the keys also have labels for the Apple modifier keys in their default positions (that is, with Cmd next to the space bar).
Interesting, I wonder if it requires remapping or if the Logitech software does it for you? Previously they released a special layout just for OSX with "MX Keys for Mac" (not mechanical)