I'm commenting only on the rhetoric, calling it an "easy button" stinks of marketing BS. People desiring simple straightforward tools is a separate subject.
Of course it’s marketing. My mom doesn’t want to set up uBlock and a script blocker and a Pihole. She’d love to click a button and be safer. What’s the issue here?
That I am on HN and someone trying to convince me their company isn't being shady is using evasive marketing speak instead of candor to an audience that clearly knows better than to believe the weasel words.