[cableshaft]

I think what they're saying is if something is hard to do, you "go big or go home". If something is super easy to do, you'll accept less because you're probably hitting up a lot more people with it.

Like they might accept a ransomware of $200 instead of nothing from person X because they're hitting up thousands of people with it, whereas if you go through all the effort to physically kidnap someone and leave a ransom note, you're not going to be able to do that thousands of times, probably just a couple at most, so you're going to demand a large ransom payment to make it worth the effort, like $1 million+.

They also didn't say 'unpayable', btw, just more difficult to pay.

[twox2]

Yes, that's what I'm saying. Also, cost of doing business goes up because and margins go down due to ransom payments that fall through the cracks, so according to the laws of capitalism -> ransom payments go up.