[maxwell86]

Four times the price of fully unlimited 4G for a much better connection with more availability than 4G seems fair to me.

If you don't need starlink, then don't get it.

But if you have a cabin in the Italian alps where its either Starlink or else, then 124 / month seems like a much better deal than having no internet at all. Particularly if with those 124 / month then one or more people can live there and work earning multiple thousand euros per month of income (vs zero income living there without Starlink).