[geysersam]

It's interesting we haven't been able to create better financing models for the web than ads.

Sure, some sites have other models. But ideally you would like something as simple as putting a small ads banner on your website, without the inefficiency of wasting (website display) space, and integrity violations.

Edit: I'd be happy to transparently pay a small sum to each website I visit. If it was easy and and cheap.

An interesting feature of ads financing is that it is "progressive". The more money you have to spend, the more you are likely to spend on the advertised products. This effectively becomes a kind of price discrimination. But that's difficult to achieve with a "per view" price on a website.

[DocTomoe]

I think one of the problems is that the the more grandiose an ad gets, the harder it is to block.

Very few people have a problem with a small unobtrusive banner that's essentially an image and a link to some site. But filtering that away is trivially easy.

The ads we all hate, the 40-mb-of-JS-evasion-code monstrosities, the 'we actually compete against the CIA' data broker ads, the all-screen-flashing-ads, the 'watch this video first' abominations - those are comparatively hard to filter.