[bpve]

Isn't this just the same as a virtual pre-paid credit card, which every bank offers nowadays? Except, perhaps this will allow Apple to take our money and use it to invest.

[datavirtue]

They can't invest your money. The bank has to ensure a liquid balance for each person. Apple has zero control over that.

Consumers also enjoy CFPB protection/regulation with this product.

Apple calls Green Dot APIs for servicing and the backing account(s) is at Green Dot Bank.