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by gnicholas 1496 days ago
Agreed. It's like the Apple TV moniker, which refers to hardware, software, and a subscription service.
1 comments

Other people may blur the boundaries, but Apple distinguishes them. Hardware: Apple TV. Software: tvOS. Subscription service: Apple TV+.
Apple TV, Apple TV+, Apple TV app, Apple TV HD, Apple TV 4K. Those are all terms meaning different things on a single page from the Apple website.
Now ask someone who doesn't know this already. Would they think Apple TV refers to the hardware, the software or a subscription service? The name is too prone to misunderstanding
Apple TV 4K, Apple TV HD - hardware

Apple TV - app on various platforms (that offers the subscription service, and sometimes acts as a container for other services plus replaces the old iTunes Movie Store which also sold TV shows)

Apple TV+ - subscription service

tvOS - operating system (but most consumers will never have heard of this)