Most "business analytics" or "business intelligence" is bullshit work. They justify enormous expense and labor yet spend very little on the quality of the data that they rely on.
"Garbage in ==> Garbage out" is something that needs to be emphasized more when folks try to apply fancy-pants techniques to business "intelligence".
Most "business analytics" or "business intelligence" is bullshit work. They justify enormous expense and labor yet spend very little on the quality of the data that they rely on.
"Garbage in ==> Garbage out" is something that needs to be emphasized more when folks try to apply fancy-pants techniques to business "intelligence".