[gelstudios]

Why do you think that most viewers would get from an "image has filter" indicator?

I imagine most people _know_ when a filter has been applied.

Image modification via filters / sliders / tools are built into the product and a core part of the user-generated content creation loop, at this point any image on instagram is expected to have a filter applied.

Is there a threshold for "not reality"? Sharpening and color representation in digital images are already illusions.

What's your suggestion for images edited outside of the instagram app? I did not look for any statistics but if you take a cursory glance at the "explore" section of instagram, I'd argue that most of the images were taken with a DSLR or a camera not built into the device that posted the image. So it's likely those images went through some form of modification and enhancement.

If the concern is for viewers being deceived by these images, I think it more likely that viewers are deceived by the "story" behind the image, than the image itself.