[stetrain]

> The problem with simple, fast-loading, no-hijacking web documents is that history shows quite clearly that they don't stay that way for long. Every single website owner could adopt that standard today. Every single website owner has had that same chance every day for the past two decades. We're still not there.

They wouldn't be adopting AMP either except Google put their market weight behind it and said you should adopt AMP if you don't want to be punished in search results.