[judge2020]

the iPhone Mini was a testament to that Apple themselves will respond to a certain amount of market demand, however its inability to sell well (with reportedly under 4% of total iPhone sales) is probably going to be a lesson for Apple to heavily consider whether or not extra SKUs are really worth it.

[formerly_proven]

The mini iPhones seem in an odd position between SE and "normal". As far as I know, the SE models have always been quite popular.

[d3nj4l]

They're keeping the same number of SKUs, but they just want a cheap(er) but bigger phone. They're looking at how many Pro Maxes they sold in China and thinking "We could make a lot more money making a big model that was slightly cheaper."