[tlb]

The point is that Twitter charges their advertisers, their source of revenue, according to ad impressions served to "monetizable" users. They don't necessarily know at the time of serving the ad whether they're monetizable -- they might figure it out later. But advertisers are trusting them to not charge them for bots (or no more than 5% bots).

It could well be that 50% of accounts are bots, but as long as Twitter doesn't charge advertisers for them, they've been honest. But if their mDAU counts have been way off, advertisers will demand their money back.

[dossy]

Sure, I get the practical reason why Twitter is focused on that specific subset, but I think Elon's point is, as a user of the service, the quality of the service is directly negatively affected by the number of bots and spam on the service, and if Twitter's not motivated to properly attend to the problem "because it doesn't affect monetization" then that's a big problem when you're looking holistically at the platform as a product from the user value perspective.

If you want to get users to pay for the service, then you have to improve the product for the users, not for the advertisers.

And, to that end, the question of whether the service is being ruined by an abundance of bots and spam, regardless of whether it's negatively impacting _advertisers_, is a real issue if you're looking to acquire the business.