[sanderjd]

Why would publishers love it? They're the ones who created the problem of bloated slow loading pages in the first place. The whole thing is a workaround for their inability to make decent webpages...

We don't need AMP for web pages to load quickly. But people weren't (aren't) making web pages that load quickly, and people prefer web pages that load quickly, so there was an opening for AMP to fill. It would be better if there were no opening for it to begin with, but publishers predominantly chose (choose) to make crappy bloated webpages.

It would also be (far) better for a similar but open solution not controlled by a single company to gain mindshare, but I don't see what would incentivize such a thing.

So all in all I conclude that AMP is better than the prior status quo, and I prefer to click on AMP links when I have a choice (especially on mobile).