[mindslight]

"Choice" implies that abortion is some optional activity, directly supporting this red team narrative of convenience. Putting the focus on individual choice carries little weight with collectivists/conservatives, especially when there is an imagined second person involved. Meanwhile from someone in the position of needing a medically necessary or medically prudent abortion, the situation is anything but a choice.

The politickers have chosen the strongest statement to rally their own group around, but what it has actually done is create a potent straw man for opposition to rally around.