[DilipJ]

sure, but the success of the ipad, to me, shows that Apple is now more of a luxury marketer than anything else. People would buy an Apple TV for the same reason people pay more for a BMW. If Apple were to come out with a stylish looking TV, built in DVR and Bluray player, with easy WiFi connectability, and cloud storage of favorite shows/movies, and a streaming service for any movie or tv show you want to watch (which Apple can do with content providers because of its heft), and make it so simple your grandma could do it, then I am confident it would be such a success that their TV unit would become their greatest revenue generator by far.