[webmobdev]

In any forum (SE, Reddit, HN etc.) whenever someone mentions the need to install a package the HB developers / product manager(s) create a post suggesting Homebrew along with the command on how to use it. They rightly targeted newbie programmers. Good marketing is indistinguishable from word of mouth marketing. In fact, once marketing achieves a critical level of user-base, good marketers shift to create strategies to promote "word of mouth" because of how effective a genuine referral from an existing customer.