[superkuh]

You love it now. If it gains acceptance the results of the increasing centralization and control being given to google and cloudflare will bite you in the medium term. A few megacorps in control will go bad much faster and more completely than tens of thousands of independent human and corporate persons.

Yes, "publishers" (corporations) do want to do things that are bad for human persons. But guess what? So do the mega-publishers like google and cloudflare.