We did eventually add a way to skip it outright per commit fwiw, to avoid merge conflicts when there were a lot of changes flying simultaneously. That may be worth planning on to some degree :) or show a warning if it's within a week or something.
I'll also recommend generally treating it lightheartedly - the person who it interrupts is not usually the person best suited for tackling it. A no-questions-asked "you can always push the date off a bit" policy helped - poke the author of the cryptic comment so they know, and that's the end of the immediate responsibility. Target just enough friction and shared face-palming at forgetting so you don't ignore it outright, like often happens with merely printed lints, but if it becomes annoying it'll be avoided and then it's just yet another Jira competitor.
I'll also recommend generally treating it lightheartedly - the person who it interrupts is not usually the person best suited for tackling it. A no-questions-asked "you can always push the date off a bit" policy helped - poke the author of the cryptic comment so they know, and that's the end of the immediate responsibility. Target just enough friction and shared face-palming at forgetting so you don't ignore it outright, like often happens with merely printed lints, but if it becomes annoying it'll be avoided and then it's just yet another Jira competitor.