[tluyben2]

The economy won’t stay depressed; you have time during the recession to build up, get ready while there is less competition or your competition is very weak. When the market moves up again, you can go full in. It is just a lot cheaper to do the startup part of the startup (building the product, market research, hiring, or, marketing, sales, getting first clients, etc) part of the startup. After the recession, you are the one ready, the ‘old ones’ are licking their wounds (they lost trust by alienating clients with sudden price hikes or policy changes and alienated employees by firing large portions of them etc) or gone.