[rmc]

If you charge more than $1 you don't need to be the next big thing, since you need less customers.

I am a little confused by your question about marketing. Do you think marketing and a business model are optional? You aren't going to have a mega hit or a small successful business without marketing.

That doesn't mean you must act out scenes from Mad Men or do boring PowerPoint presentations, you can be unconventional, like notch's "oops my server is broke, everyone gets a free copy", or talking about your business model on HN.

[waru]

To clarify, I don't think marketing or a business model are optional, and I don't expect to have a hit or a small successful business without them. I would like to try something unconventional, so we'll see.