|
|
|
|
|
|
by weaponofchoice
5354 days ago
|
|
|
In reality, daily deals aren't allowing brands to develop deeper, more engaging business to customer relationships.
Couldn't agree more. Businesses need to pursue metrics around customer-lifetime-value with a vengeance. Once they do, they'll realize non-incentivized campaigns convert better. The Groupon trend reminds me about this anecdote from 'Switch' (by the Heath brothers), about how given a larger bucket of stale popcorn, the audience always ate more. I know of folks who now find it painful to buy something (services, food etc.) at full price. The implications are immense -- there's been a permanent & massive shift in consumer behavior.
Also, there's tons of folks starting small businesses increasingly, to keep re-fueling the groupon's of the world. Over time, I'm pretty certain this'll be the result:
http://www.pcadvisor.co.uk/news/internet/3311077/groupon-liv... |
|
|