[gopher_space]

This is something that makes more sense as a business ran out of your garage than as an investment opportunity. Someone hand-pruning stack overflow search results wouldn't need much to keep the lights on and could just sign up a certain number of clients.

"Boutique" to me means high end tradespeople focusing on a specific point of view over growth. I can't imagine a search service fitting that category and allowing advertisements. That's not what either party involved is there for.