[spinny]

> of an internet where content is owned by its creators, can't be held hostage by tech oligarchs and can be moved anywhere its creator wants

IPFS

> The data will have to be created by apps that are going to be coded by tech companies.

Nobody is stopping you from building apps

> What is from stoping them from adding data to the blockchain in a proprietary format?

Nothing. Plenty of companies use proprietary formats. You can choose to use the company's product or not. On the web3 ecosystem there is code available, at least for bigger and legit projects

Also what are the "core promises". Can you be more specific on that?