[car_analogy]

If only there was a large, old search engine, that still had a web index from the days before SEO spam, that it could prioritize over newer results.

[colordrops]

Or a search engine with zetabytes of data and the world's largest collection of AI PhDs. It could be possible that they have the advantage over some scam artist smoking cigs in front of a screen at 3am, considering it's their system.