[corrral]

Notably, around `08 or `09, these cycles stopped. From the outside, it looks like Google stopped trying to fight spam and just gave a bunch of huge sites a permanent boost in rankings instead, so at least some of your results might not be spammy garbage.

[naravara]

Also honest content moved into video and podcasting formats (that are harder to index) or inside walled gardens like Twitter or Facebook. It's like if the internet was a sea and Google was the ship used to navigate it, the water has dried up and now it's just craggy shoals we have to navigate around to get anywhere.