There are reasons to assume that data retention might drop exponentially as temperature increases. So if you care about the data, you'll want to avoid overheating your storage media.
Power-off storage temperature is a problem for MLC NAND, but when powered on the NAND cells need to reach a high temperature to operate properly. If you are cooling the flash chips with a heatsink (rather than cooling the controller) you will be forcing the device to dump power into the cells to heat them to a temperature where they work properly.
3D NAND hits its best program time and raw bit error rate at about 70C.
I noted in another comment I needed eight x4 NVMe across two x16 slots in a very dense chassis. I was pleasantly surprised at the temperatures.
The hardware is in a colocation facility and I like to have plenty of buffer with standard operating temperatures in case of a cooling failure, etc. Is maintaining 40C necessary under normal conditions? Nope, but it's definitely a nice to have regardless.