- sense of community
- feeling like he (and by extension, his fans) know something that "experts" and "the mainstream" don't know
- existing car enthusiast culture that grafted onto Tesla and then onto Musk himself
- Tony Stark/Iron Man myth that people started to project onto him
- bots
- sense of community
- feeling like he (and by extension, his fans) know something that "experts" and "the mainstream" don't know
- existing car enthusiast culture that grafted onto Tesla and then onto Musk himself
- Tony Stark/Iron Man myth that people started to project onto him
- bots