[_ktx2]

I think you're getting some snark because corporations are firing up a renewed interest in these kinds of metrics and as part of that they're starting with all the old ones (and motivations) that didn't work. Your messaging was fine, and your product has a clear audience (developers), this is just the fallout of industry bad behavior.

[beliu]

This is really important to call out. There have been a lot of really bad practices in the past that try to reduce "developer productivity" to something that approximates a widget factory, and the results have been awful for both developers and companies. This feeds right into the last section of the post, "If we don't talk about developer productivity, someone else will"—we need more developer voices advocating for the creative spark of building software.