[nemothekid]

Tweetdeck isn't anymore accessible than Twitter; It's for powerusers. It's better than vanilla twitter the same way an F1 car is better than a Toyota Camry. If you can't grok a Camry, then jumping into an F1 isn't going to make your experience better.

Twitter's strength and "problem" (to me), is that its just a firehose of senseless data and you have to manually figure out what you want. I only started enjoying Twitter, by accident, when in college I blacklisted Facebook, Instagram and Reddit on my computer. That said, over the years I've come to prefer it's arguably web-1.0 style of discovery to the curated feeds of today.

I don't think Twitter needs the instant gratification hooks that other platforms have. Sometimes you login, and there's nothing going on.